This is the first website I’ve ever built.
The site was for a thesis on MS Sustainability Management.
We were experimenting on how subtle changes in UI designs can subconsciously affect people to choose sustainable options.
For this project, in particular, we A-B tested different web page designs to see which would encourage people to use Ecosia rather than Google. Ecosia is a search engine that donates 80% of its profits to nonprofit organizations that focus on reforestation.
Some features I implemented on the site include:
- Randomized web pages for the A-B test. We had three unique web pages with slight variations on button placements.
- An I-Frame so users can search on Ecosia and Google on the site itself.
Here are some pictures:
